At Insomnia Cookies we believe warm cookies and tech go hand in hand. As we continue to expand our late-night empire our digital platforms are key to delivering exceptional guest experiences—from craveable online ordering to smooth in-store systems. We're seeking a **Director of Engineering** to lead the talented team behind our web and mobile applications and scale our architecture for the next chapter of growth. The Director of Engineering is a hands-on leader who will shape the future of Insomnia’s digital experience. You’ll lead the engineering teams behind our ecommerce loyalty and store technologies setting a high bar for both team performance and technical quality. You’ll operate as a force multiplier—removing roadblocks coaching talent guiding architectural decisions and pushing the boundaries of modern engineering practices including AI-augmented development. Reporting to the VP of Digital Product & Development the Director will manage a team of three Full Stack Engineering Leads and indirectly oversee engineers across multiple scrum teams.  This is a hands-on leadership role where technical excellence people development and executional clarity are key. You’ll help set and uphold best practices modern development standards and ensure delivery of high-quality scalable and secure software. **Sweet Position Perks**: • 4 day work week!! (yupp we get every Friday off) • A competitive base salary plus annual bonus compensation package • A relocation package to assist in moving to the Greater Philadelphia area • Eligibility for our Long-Term Incentive Program • Excellent comprehensive benefits coverage that includes medical dental vision & pet insurance plans • 401K with contribution match • 3 weeks paid vacation plus 2 paid Insomnia personal wellness days • Relaxed fun come as you are office culture • Free cookies branded swag and so much more! #### Job Responsibilities: - **Leadership & Team Management** •Lead coach and grow a team of engineering leads and their direct reports creating an environment of accountability collaboration and continuous learning •Cultivate an engineering culture focused on innovation speed and quality—balancing long-term architecture with near-term delivery •Own the technical rhythm of the team: rituals code quality reviews standups and release cadence •Encourage experimentation and exploration of emerging technologies including AI tooling to improve developer velocity and product performance •Establish and maintain engineering best practices code quality standards and architectural consistency across teams •Partner with the VP of Digital Product & Development to ensure seamless execution of the product roadmap and sprint planning •Champion agile methodologies promote cross-functional collaboration and streamline development operations **Engineering Oversight** •Lead development across the full stack (ReactJS PHP Laravel MySQL) with deep involvement in architecture performance optimization and scaling •Evaluate and implement modern tooling patterns and frameworks to keep our platform cutting-edge including cloud infrastructure improvements system integrations and CI CD enhancements •Drive adoption of developer productivity tools and testing automation to reduce friction and improve release confidence •Oversee code reviews release cycles testing coverage and post-release monitoring to uphold high quality and reliability **Strategic Planning & Execution** •Contribute to the technology strategy and participate in long-term planning with product design and data teams •Identify areas for innovation and optimization across frontend backend APIs and infrastructure •Actively collaborate on platform modernization and refactoring initiatives that improve performance and reduce technical debt •Stay ahead of trends in software engineering and propose new methods to boost reliability speed and team effectiveness **Mentorship & Culture** •Build a healthy engineering culture grounded in transparency innovation and ownership •Provide career development support and mentorship to engineers and leads •Champion inclusivity and diversity within the engineering team #### Tech Stack You’ll Be Working With: - **Frontend**: ReactJS HTML5 CSS JavaScript - **Backend**: PHP Laravel RESTful APIs GraphQL (plus!) - **Database**: MySQL (bonus if experience with Postgres) - **Tooling**: Git CI CD pipelines Agile project management tools (JIRA Azure Boards etc.) - **Testing**: Unit and integration testing frameworks - **Other**: ORM frameworks (Eloquent Django Active Record) experience with cloud infrastructure and DevOps pipelines preferred - Open to exploring new stacks and tools where they provide meaningful business or developer productivity gains #### Desired Skills & Qualifications: - 7+ years in full-stack development with increasing levels of responsibility; 2+ years in people leadership ideally in fast-paced or high-growth environments - Comfortable rolling up your sleeves while mentoring others and setting standards for technical excellence - Strong proficiency in full-stack web development especially with ReactJS and PHP Laravel - Proven experience managing mentoring and scaling engineering teams - Deep understanding of modern engineering principles including object-oriented programming testing strategies and agile development - Familiarity with tools or approaches that enhance developer efficiency—whether through AI copilots DevOps automation or architectural simplification - Excellent communication skills and ability to translate technical concepts for non-technical stakeholders - Track record of launching and scaling digital products especially in ecommerce or omnichannel consumer brands - Bachelor's degree in Computer Science Engineering or a related technical field (or equivalent work experience)... 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At Insomnia Cookies our mission is to fuel life's moments with warm delicious cookies delivered straight to your door—late-night and beyond. Behind every sweet experience is a powerhouse tech team redefining the boundaries of digital convenience indulgence and joy. We're now looking for a **Vice President of Digital Product & Development** to lead our next evolution in ecommerce and in-store technology driving a best-in-class customer experience and scaling our internal systems to support a rapidly growing brand. As the VP of Digital Product & Development you will be a key technology and business leader responsible for shaping our digital ecosystem. This includes ownership of our ecommerce platform customer-facing web and mobile apps and internal tools that power our bakeries and operations. You will directly manage leaders across product management engineering and business analysis—building a high-performing cross-functional team with a relentless focus on customer value technical excellence and business impact. This role blends strategic thinking cross-functional leadership technical fluency and a deep understanding of product lifecycle management. You’ll partner closely with executive leadership and stakeholders across marketing operations customer experience and creative to prioritize plan and launch innovative solutions that move the brand forward. **Sweet Position Perks**: • 4 day work week!! (yupp we get every Friday off) • A competitive base salary plus annual bonus compensation package • A relocation package to assist in moving to the Greater Philadelphia area • Eligibility for our Long-Term Incentive Program • Excellent comprehensive benefits coverage that includes medical dental vision & pet insurance plans • 401K with contribution match • 3 weeks paid vacation plus 2 paid Insomnia personal wellness days • Relaxed fun come as you are office culture • Free cookies branded swag and so much more! #### Job Responsibilities: - **Strategic Leadership & Vision** •Define and evangelize a multi-year digital product and platform strategy that aligns with Insomnia’s growth goals •Translate company objectives into a scalable product and technical roadmap grounded in data insights and innovation •Be the internal champion for digital transformation and experience excellence across customer bakery and corporate touchpoints **Product & Experience Management** •Oversee the full product lifecycle: from discovery and concepting to delivery and optimization •Ensure our ecommerce loyalty and mobile platforms deliver seamless engaging and high-converting customer experiences •Lead usability experimentation and feedback loops to continuously improve the end-user journey **Engineering & Development Oversight** •Partner with the Director of Engineering to set development standards architecture direction and quality benchmarks •Advocate for efficient modern engineering practices including CI CD automated testing and cloud infrastructure •Collaborate to balance tech debt reduction with forward-looking platform enhancements **Team Leadership & Culture** •Manage and mentor a growing team including a Product Manager Business Analyst and Director of Engineering •Foster a collaborative inclusive high-accountability environment rooted in curiosity and results •Recruit develop and retain top-tier digital talent **Cross-Functional Collaboration & Stakeholder Management** •Serve as the connective tissue between technology and business units communicating priorities progress and pivots •Partner with Marketing Brand and Growth to drive traffic and conversion through digital channels •Work with Operations and Customer Experience to identify friction points and create tools that drive efficiency and satisfaction **Measurement & Optimization** •Set and track KPIs for all digital products and technical initiatives (e.g. conversion uptime page speed app store ratings) •Leverage analytics user research and testing to guide roadmap and feature prioritization •Own budget planning and vendor partner management for digital products #### Desired Skills & Qualifications: - 10+ years of progressive experience in digital product and technology leadership - Proven success leading ecommerce or consumer-facing digital platforms (DTC or QSR experience preferred) - Strong technical acumen and experience working directly with engineering and QA teams - Deep understanding of agile methodologies design thinking and iterative product development - Experience managing high-performing cross-functional teams in product engineering and analytics - Strategic thinker who can zoom out to set vision but is also comfortable rolling up sleeves - Excellent communication skills and comfort presenting to executive stakeholders and board-level leaders - Data-driven mindset with strong knowledge of analytics platforms A B testing and BI tools - BA BS in Computer Science Engineering or related field (MBA a plus)... Click to read more.